WYSIWYG What you say is what you get

It is common for corporations to organize a press conference to launch a new product, to announce a new project or to promote a new flagship store. None of the interviewees could memorize all the contents of such speech, but over 90% of them said they remembered the negative part of it (if there is any). Therefore, the host and the MC will have to avoid using any negative tone and phrases; but the CEOs ...



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