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Excessive Expansion The cause of failure of giants

Many successful retailers and franchisors will expand their operation into another region, province, country, and even another continent.  Some of them were too aggressive and wanted to obtain a significant market share within a short period of time.  As a result, they opened over 100 stores within a year.  All these corporations have the same fate - to close most (if not all) their stores after a year or two ...

 

 

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